Both SEO and SEM are focused on the same goal: to make your business more visible on search engines. With SEO, your website would rank highly organically in results found in search engines like Google, but SEM is using paid ads to be found by potential customers by leveraging these SEO tactics. Combined, these tactics will produce high returns.

There are over 4.66 billion internet users worldwide. Google and other search engines rank these websites based on many factors. You can capture the impressions of the billions of people who use the internet every day to find a product or service, solve their problems, or entertain themselves.

Search engine optimization (SEO) is a complex process aimed at helping you rank highly on search engine results pages (SERP), so your potential clients will be able to find you when they are actively searching for what you provide. SEO includes on-page and off-page SEO techniques. The combination of the two is key to achieving real results.

On-page SEO: This refers to everything you do to optimize your website to be easily readable by search engine bots, so it will be ranked higher when potential customers search for the type of business you offer. This includes keyword optimization, back-end or technical optimization and anything within your website.

Off-page SEO: This refers to everything that you do outside of your website to rank well in search engine results. This includes backlinking, local search engine optimization services, and social promotions and everything outside your website.

Proven 5 steps process:

1.Discovery: During a 30-minute phone call, we go over a series of questions with your company to gain a deep understanding of your operations and target market. Afterward, we will discuss your goals with regard to digital marketing services and identify if there is any additional value that we can provide as a result.

2. Market research and Tailor: With all the information, our experts do market research, analyse your competitors, your current online presence and possible growth. Next, we make a series of packages customized/tailored according to your business’s goals and objectives containing only the services you need. Our scheduled video call explains each service and deliverable in detail.

3. Onboard: We help you decide the best package for your business and review the deliverables. Onboarding calls let us make sure we have all the resources, information, and understanding we need to deliver the best results and appropriately represent your business’s personality.

4. Implementation and deployment: Following the onboarding call, the team starts working on the upcoming month’s deliverables. All content will be in one place, and you will be able to suggest revisions via one easy-to-access link. It is important to create all content at least 10 days prior to the end of each month so that potential changes can be made in a timely manner.

5. Fine-tune: Our monthly reports detail results and key performance indicators, so that you know exactly how we’re doing in delivering the results you need. Our experts use each report to refine marketing efforts and better understand target markets.